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Rapture wasn't built in a boardroom. It was built on the belief that independent artists deserve real infrastructure: distribution, publishing and artist services that work as hard as they do.
THE NORTHMOB. Independent, self-releasing, doing the work themselves — the artists Rapture was built for.
Prince Kubheka · Founder · Managing Director
In July 2023, Prince Kubheka founded Rapture Music Group after experiencing firsthand what most independent artists deal with every day: rejection from major distributors, platforms that underdeliver, and a system that wasn't built with them in mind.
Rapture began operating in February 2024. Today over 2,000 independent artists and labels trust the platform, with over 9,500 tracks distributed globally — built entirely on the strength of the music, real DSP relationships, and a belief that independent artists deserve better.
No paid marketing. No shortcuts. Just the work.
Rapture exists because the right platform didn't. So we built it.
By the numbers
Catalogue momentum, not paid marketing.
July 2023
Founded
February 2024
Started Operating
2,000+
Artists & Labels
9,500+
Tracks Distributed
What we believe
What drives everything we do.
01
Artists come first.
Every decision at Rapture, from platform features to partnerships, is made with one question in mind: does this serve the artist? Not the industry. Not the middlemen. The artist.
02
Transparency is non-negotiable.
You know exactly what you're paying. You know exactly what you're earning. No hidden fees, no fine print that works against you.
03
Culture is the business.
Rapture isn't just a distribution platform. It is infrastructure for the artists who move culture, built by people who understand what that means and what it costs to build something real without a major label behind you.
On the ground
The capitals of Amapiano, Afrobeats, and the sound rewriting Africa.
Johannesburg, Lagos, Accra, Nairobi. The artists shaping the next decade of music are already here, and Rapture is built around them.
N° 01
Johannesburg
South Africa
N° 02
Lagos
Nigeria
N° 03
Accra
Ghana
N° 04
Nairobi
Kenya
The ecosystem
More than a distributor.
From the beginning, Rapture was designed as an ecosystem, not a single service. Distribution is the foundation. Publishing, artist services, analytics, merch and the connections that come through our network are the layers built on top of it.
Rapture partners with CTRL Music, a publishing administration platform operating across 215 countries, so artists can collect every royalty they're owed. Our Artist and Label Services division operates on an invite-only basis for artists and labels we choose to build with at a deeper level.
The vision has always been the same: give independent artists everything they need to build a career, and connect them to everything they don't have yet.
Your turn
Ready to build with us?
Start on the self-serve plan today, or read how the invite-only partnerships work.
