Spotify Just Opened the Door for Artist-Uploaded Videos
Spotify for Artists has begun rolling out a feature that lets select artists upload video content straight to their profiles.
It's currently in beta, meaning access is rolling out gradually rather than to everyone at once. So the first move is simple: log into Spotify for Artists and check if the video upload option has landed on your account.
What qualifies? Official music videos, live sets, acoustic takes, studio session footage, and covers. All of it counts toward royalties, and all of it is in the running for chart placement, which is the part worth paying attention to.
The numbers Spotify is putting behind this are strong. Fans who watch a video tied to a song go on to stream it 64% more over the next three weeks. They're also 1.4x more likely to save it, share it, or throw it on a playlist, and it pulls listeners deeper into the artist's wider catalog too.
What This Means for You
- Got access already? Prioritise it for your next key release, not a random back-catalog track.
- Check Spotify for Artists regularly to see if video uploads have been enabled for your artist profile.
- Stick to landscape (16:9), high quality. Visualisers, lyric videos, and multi-track concert reels won't be accepted yet.
- Watch the engagement data closely as this scales, early patterns will shape how we advise on future rollouts.