Traditional label deals are built around recoupment — a model that punishes artists who under-perform and undervalues those who over-perform. Here is what we think replaces them. Traditional label deals are built around recoupment — a model that punishes artists who under-perform and undervalues those who over-perform. Here is what we think replaces them. Traditional label deals are built around recoupment — a model that punishes artists who under-perform and undervalues those who over-perform. Here is what we think replaces them. Traditional label deals are built around recoupment — a model that punishes artists who under-perform and undervalues those who over-perform. Here is what we think replaces them.